Better Writing Through Design...

First of all...two quotes I thought were interesting from "Better Writing Through Design" by Bronwyn Jones:

"The web is all about communication—from the position of a navigation element to the size and shape of a button, every detail furthers the conversation."

"Create a persuasive voice for your website by giving your users someone to identify with: A first-person “narrator” with a distinct yet welcoming personality."

1) Who's visiting the site? Prospective employers and members of the PW community
2) What does she what to know? Personal information about me and what my strengths are, to include resume information
3) What does he want to do? Have several take aways from my website--resume and each portfolio piece in PDF
4) With these in mind, what potential questions/tasks will you have for your users within your usability drafts? List at least five possibilities.
-color scheme? current and potential others
-navigate through the different links on my page, and back to the homepage
-does the format make sense for a portfolio page?
-what are some points of confusion?
-download the resume to PDF form on the desktop
5) What are at least four design benefits and costs you can list in this manner for your final site design? Do you feel all of the costs are truly negative? Why or why not?
-deep information structure--more clicking to find information, but cleaner overall appearance
-large text--easier to read, but less information page
-large header--branding, but cuts down on amount of information seen on the screen
-bright colors--visually appealing/apart of branding, but can be distracting
I think each of these costs aren't truly negative, but are more design choices. For example, yes, there are more times you have to click to find information on my site, but the alternative is a cluttered page. All of my "costs" are not brutal enough that they have any real negative bearing on the final site.